Is Your Brand Unprofessional?
Do Any of These Apply to You?
1. You have no clear direction or vision
2. Wrong colors or no colors
3. Too many fonts
4. Lack of white space
5. Low quality images
Creating your brand style guide is the perfect first step to developing your brand for your business.
You Have No Clear Direction or VIsion
You need to have a plan. You need to know who your ideal client is, what your mission statement is, and where you want to go with your business. If you need help identifying your ideal client, we have a worksheet.
Wrong Colors or No Colors
I have seen so many businesses that do not have a clear and concise color scheme. It can be challenging selecting the right colors for your business, but there are a number of tools you can use to help you. We like Color Hex. Pinterest has some amazing boards you can get some inspiration from too.
Lack of White Space
This is a common design error. A good balance of white space and content allows the eye to focus on the material without being distracted. Have you ever looked at a web site and just been immediately turned off because it was too busy? Don’t be that guy!
Images Are Poor Quality
If you do not have a professional photographer, or have had photos professionally taken for your brand, there are a number of sites that offer free, high quality images. We like Unsplash and Pixabay, to name a few.
If you would like help with your branding, just set up a free consult!